What is Natural Link Building and How to do It?

The process of building links naturally, without the use of guest posting or other unnatural link-building techniques, is known as natural link building. The process of creating natural links is organic and adheres to Google’s Webmaster Guidelines for Search.

  • It’s crucial to build natural links because it’s the safest way to boost a website’s SEO. 
  • An excellent authority signal for off-site search engine optimization is the development of natural links.
  • Natural links serve as a vote of confidence for the content that webmasters believe to be significant for their users, and they are a critical factor in how Google’s algorithm ranks web pages in search engine results pages (SERPs). 
  • Building links organically can therefore improve a website’s organic traffic, search engine rankings, and credibility.

The creation of artificial backlinks to manipulate a website’s ranking positions in organic search results is prohibited by Google’s Webmaster Guidelines, which are also followed by natural link building.

Natural Links Examples


  • Natural anchor links are backlinks that are produced naturally and don’t contain the target keyword phrase or brand name. For instance, “click here” and “this website” are frequently used when building natural links.


  • Branded anchor links: As opposed to using a target keyword for SEO, these links use your brand name as the anchor text. Because linking to other websites is a common practice for website owners, a natural link profile will contain a high number of branded links.


  • Links with the target page’s URL as the anchor text are known as “URL anchor links,” and they are considered natural backlinks.
  • Editorial Links: Without a contract between websites or the intent to affect search engine rankings, these backlinks are produced naturally based on the quality of the content. The best backlinks a website can receive are editorial links.


  • Resource Links are links that appear naturally on web pages that have been carefully curated to include links to other websites.


  • Links from social media: People share links from websites on their social media accounts as a result of campaigns that naturally build links to those websites. This includes including backlinks on any social media accounts you may have because doing so is common on those kinds of websites.

Tips for Building Natural Links


  • Establish Linkable Assets

Making linkable assets is one of the best strategies for naturally attracting backlinks. Examples include free items that people want to discuss, share online, and link to from their websites, such as guides, software, ebooks, PDF files, templates, etc.


  • Write about popular subjects

Your site may perform better in the SERPs for popular keywords if it is one of the first to publish content on trending topics in your sector. This can assist your website in gaining more natural links because other website owners frequently refer to (or cite) the top-ranking pages in the SERPs in their own content.


  • Make Yourself a Reliable Source for Journalists

Natural link building can be accomplished using online services such as HARO. HARO links website owners and journalists looking for sources with the expertise they need to include in their content with those sources. One of the best strategies for obtaining editorial links for off-site search engine optimization is HARO.


  • Share Industry Statistics & Facts

Publishers, bloggers, and journalists are always looking for market data and statistics to bolster the authority of their writing without having to conduct their research or polls. You can obtain natural backlinks from high Domain Authority websites by publishing articles that include a selection of curated facts and figures. The secret is to find popular keyword phrases by using a keyword research tool.


  • Respond to Typical Questions

Answering frequent questions in blog posts is another excellent natural link-building tip. Because you’re merely responding to a straightforward query in your niche, these articles typically don’t need to be very long (800 to 1,000 words). Additionally, because the search volume for question-based keywords is typically lower than that of commercial keywords, they face less SEO competition. As a result, it will be simpler for you to rank highly on search engines like Google, Yahoo, and Bing and acquire organic links from other website owners who make use of your content.


  • Put Content Into Different Formats

Repurposing content involves taking one piece of content and using it elsewhere online while linking to the source. Using quotes from a blog post to create graphics that can be shared on social media is a good illustration of this. Another tactic is, to sum up, a lengthy article on a website like Medium and include a link at the bottom so users can read the complete article on your website. To help more people find your best content, which can then result in more organic links, content can be repurposed in countless ways across numerous platforms.


  • Apply Ego Bait

One quick and simple natural link-building tip you can use for off-site SEO is to get in touch with influencers for expert opinions to include in your content. You can frequently gain free exposure for your content by playing to people’s egos as they flaunt their knowledge on social media and/or link to it from their websites.


  • Establish Interviews

Another natural way to build links is to get interviews on podcasts, YouTube shows, and local broadcast stations. You’ll typically get a do-follow link from the episode’s show notes or in the body copy of the blog post that promotes the show.  Additionally, allowing interviews increases brand exposure, which can open up countless possibilities for organic link-building as more bloggers, journalists, and publishers learn about your company.


  • Get Involved With Industry Events

A simple way to create more natural links is to speak at or sponsor industry events. You’ll gain more exposure among the attendees for your company in addition to receiving a backlink from the event website. This could result in additional links from website owners who learn about your company through the event.


  • Employ the Services of a Natural Link Building Company

Check out Rhomeson’s backlink-building services if you’d like to outsource the procedure of creating natural links. You can focus on expanding other facets of your business while the links are being naturally built for your website by working with a seasoned link-building agency.


We thank you for reading this article on building natural links.

As you now know, the process of building natural links does not involve guest posting or other unnatural link-building techniques. The most secure method for improving organic rankings and traffic in digital marketing while adhering to off-site SEO guidelines is to build natural links.