Top SEO tips for Banking Websites: Part 1

Knowing how to conduct ethical banking To increase organic search traffic and, consequently, the number of people using the bank’s financial services, SEO is crucial.

A list of SEO keywords for banks is also available to assist you in beginning the on-page and off-page search engine optimization procedures.

You’ll understand how to set up a comprehensive SEO strategy for banks by the end of this guide, giving your website the best possible chance of showing up for its target keywords in search engines like Google, Yahoo, and Bing.

Why Should Banks Use SEO?

The process of using search engine optimization to make a bank’s website rank higher on search engine result pages is known as SEO for banks (SERPs). For banking institutions, bank SEO employs a variety of tactics to increase organic search traffic.

Why Banking SEO Matters?

Banking Because it helps banks draw in clients, leads, and foot traffic, SEO is crucial for the financial institution. Additionally, SEO for banking produces a higher return on investment (ROI) compared to other marketing strategies.

Banking SEO

Prioritize local SEO for banks.

Utilizing a local SEO strategy is the first step in performing SEO for banks. For banking institutions to rank in Google, Yahoo, and Bing for local keyword searches, local SEO is a crucial component.

You should open the following bank accounts to get things going:

  • My Business Page on Google
  • Profile on Bing Places
  • Business profile on Yahoo

It should be noted that multiple bank locations only require one account. Each bank branch may be included in the main account.

For banks with physical locations, it’s crucial to create local business listings. When potential customers look for local banking, your banking institution won’t show up in the search results without these listings.

The Map Pack that appears in the SERPs for local searches can feature your banking institution if you have a Google My Business Profile, Bing Places Profile, and Yahoo Business Profile. Users can easily find the most pertinent companies that offer the service they’re looking for online thanks to the Map Pack SERP feature.

Update the website with NAP and Schema

The next SEO strategy for banks is to use Schema Markup to add NAP information to the banking websites after creating your local bank profiles. NAP stands for a company’s name, address, and phone number. This information is provided to the search engine crawlers through a set of HTML tags called Schema Markup.

For bank SEO, having consistent NAP information online is crucial. A banking institution may experience a variety of issues with rankings and search engine visibility even with a minor NAP information mismatch.

The best piece of advice for banking SEO is to choose one address format for all of your bank branches and stick with it. The bank’s name and phone number are both accurate. For each branch, select a single main phone number that will direct customers online.

Make sure the bank’s NAP information is accurately listed on all of the site’s web pages once you’ve established consistent NAP information for it. There are three ways to implement this SEO for banks strategy:

  • Include each branch’s name, address, and phone number in the website footer.
  • On the about and contact pages, mention the NAP details for each banking location.
  • On the website that contains the NAP details for each bank branch, use Schema Markup.

Schema Markup calls for some technical SEO knowledge, but it’s crucial to make sure that your banking institution’s names, addresses, and phone numbers are correctly and accurately attached. Because it will have important information to display for your site, Schema Markup also aids in enhancing the quality of your company listing in Google, Yahoo, and Bing.

Once the Schema Markup is complete, copy the code and paste it in the HTML section of the site’s footer. Create a separate web page on the bank’s website for each branch after that. Then, add these URLs to each branch listed in the account’s Google, Yahoo, and Bing business profiles.

Create regional citations

Local citations are references to your bank’s name, location, contact information, and website address on external websites. To assist customers in finding local services, there are numerous directories online that are dedicated to business listings like these.

  • Citations aid in the public’s discovery of the organisation and can affect local search engine rankings when it comes to local SEO for banks. 
  • Local citations essentially serve as authoritative backlinks that verify the accuracy of the bank’s NAP information, which is necessary for search engines to index and rank banks in the SERPs.

The directories listed below are some of the best for helping your bank build local citation profiles and backlinks.

  • yelp.com
  • foursquare.com
  • bbb.org
  • local.yahoo.com
  • mapquest.com
  • yellowpages.com
  • hotfrog.com
  • local.com
  • pro.angi.com
  • Manta.com

Building local citations for each bank branch is important. Use the website’s location-specific URL when you do this. It is crucial to have a separate website for each bank branch because of this.

Select SEO Keywords to Draw in Banking Clientele

Making a list of keywords to target for the bank’s website is the next step in the SEO process. Planning in this way enables you to draw the right kind of customers to your bank. You should concentrate on keywords that include your local city, town, or state if you’re trying to draw local banking customers, like:

  • Texas bank serving as a mortgage lender
  • Detroit unsecured loans
  • Bank of investment in Washington

You can target broad keywords in the banking sector, such as: 

  • online banks
  • Investment banks 
  • commercial banks,
  • online savings

To target for articles and blog posts on your bank website, you should also create a list of keyword phrases that respond to frequently asked questions about banking and financial services. This kind of content will aid in drawing in visitors who are at the top of the sales funnel and searching for general knowledge about lending, saving, investing, etc., which may then result in an online sign-up, information request, phone call, or in-person visit.

As a bank, you probably get some questions more frequently than others. These questions can be great sources for website content ideas. Several examples of these informational SEO keywords are provided below:

  • What types of banks are there?
  • A certificate of deposit’s definition
  • Do banks issue bonds, how to change banks?

Use an SEO keyword research tool to simplify the keyword research process.

Create pages with focused keywords

The creation of website pages with specific keywords is the next SEO advice for banking. You should have a list of potential keywords to target once you’ve completed the keyword research process. However, not all terms need to be used together. This is due to the unique user search intent for each keyword.

For instance, each of the following key phrases needs its own specific web page:

  • bank account types
  • various credit card types
  • diverse commercial bank types

When you’ve decided on the page’s primary SEO keyword, go back to your keyword research tool and give the term a closer look. This will reveal additional associated keywords that ought to be added to the same page.

Examining the keyword phrase “types of mortgages,” for instance, reveals the following SEO terms:

  • mortgage loan types
  • types of mortgages
  • kinds of home mortgages

Three separate pages for each of the aforementioned SEO keywords would put them in direct competition with one another in the search engines, which would lower all of their rankings. Because of this, it’s crucial to perform thorough keyword research before writing the page’s content or SEO-optimizing it.

We will be covering the rest of the SEO Banking tips in the next article.