SEO visibility in Organic Search

Search Visibility: What Is It?

Search visibility measures the overall exposure a website receives in the organic search results based on the number of keyword impressions. Estimates of search visibility are based on the volume of average traffic and positions in the search engine results pages (SERPs).

What Is Visibility In SEO?

The estimated percentage of clicks a website receives from organic search results for all monitored keywords is known as SEO visibility. SEO visibility allows you to calculate the total amount of traffic a website receives as a result of its SERP rankings.

Search visibility and SEO visibility are interchangeable terms

Although search visibility and SEO visibility have different technical definitions, when reporting data from organic search results, SEO tool manufacturers often use these terms interchangeably. Additionally, both metrics are rated on a scale from 0 to 100.

A search visibility score, for instance, is reported by software like Ahrefs, Moz, and Semrush based on an analysis of the click-through rate (CTR) in organic search for all of your tracked keywords. The score is then presented as a percentage of all clicks that result in visits to the website. This should be labeled as SEO visibility by definition.

Although CTR is not taken into account, tools like RankRanger, Serpstat, and SISTRIX report organic search visibility based on the position of ranking keywords and average search volume. This is search engine visibility by definition.

It’s crucial to choose the appropriate software for your needs by being aware of how each SEO tool evaluates visibility in organic search results.

What Is A Good Score For SEO Visibility?

35% to 45% is a good SEO visibility score. This rating indicates that your website has solid organic click-through rates and ranking positions.

A score of 0% for SEO visibility means that there are no pages on your website that are among the top 50 for the tracked keywords in the SERPs. A score of 100% would imply that your website is at the top of the organic search results for each and every one of its keywords, which is not possible.

Why Is Visibility in Organic Search Important?

Organic search visibility is significant because it provides information about a website’s overall SERP visibility. More users will view a website for relevant keywords when the percentage of organic search visibility is higher, which also relates to higher click-through rates (CTR).

You can evaluate the effectiveness of organic search marketing campaigns by monitoring SERP visibility and CTR. If organic visibility rises, you can be sure that the website’s current SEO strategy is helping it rank for more relevant keywords and attract more visitors. If visibility declines, the SEO strategy needs to be strengthened.

How to Determine Search Visibility?

An SEO tool that measures a website’s overall visibility on search engines like Google, Yahoo, and Bing can be used to check search visibility. While other tools also take into account the click-through rate (CTR) for organic traffic, some only report the number of impressions for a given set of keywords in organic search.


You can check your website’s visibility in organic searches with Ahrefs’ rank tracking feature. This tool calculates the CTR of visitors who find your website through organic search engines. To calculate the percentage of SEO visibility each ranking domain receives based on its position in the SERPs, you can also check individual keywords in the Keyword Explorer tool.


You can analyze, monitor, and assess the effectiveness of organic search using the data provided by RankRanger. Based on the position of ranking keywords and the typical search volume in the top 30 positions on Google, this software calculates search visibility.


SISTRIX is an all-in-one SEO tool for assessing and enhancing search engine visibility. With its free visibility check tool, you can examine the SISTRIX Visibility Index for any domain, or you can pay a monthly subscription fee to gain access to all of the SEO services.


Two tools from Semrush are available to check SEO search visibility. To gauge a website’s overall visibility score as it gains or loses ranking positions, you can use the Position Tracking tool to check the daily organic rankings for a list of keywords. Utilizing the Domain Overview tool, you can examine the distribution of organic positions for ranking keywords on the websites of competitors. The visibility scale divides keywords into five position clusters, 1-3, 4-10, 11-20, 21-50, and 51-100.

SE Ranking

By manually entering a list of keywords and choosing the search engines you want to monitor, SE Ranking allows you to check the SEO visibility score of any website.


Serpstat provides a comprehensive analysis of a website, including search visibility, estimated SEO traffic, organic keyword positions, and other performance dynamics, in a single report.


You can manually track keywords for any website with SERPWatcher, a rank-tracking tool with a free trial. It has a Performance Index (PI) feature that is completely proprietary and measures the effectiveness of SEO ranking in Google using the actual positions of the website and the estimated search volumes of all monitored keywords. Higher scores on the PI scale, which ranges from 0 to 100, indicate better organic search visibility


Using the three metrics of click-through rate, estimated search volume, and organic keyword ranking positions for all monitored keywords, Moz calculates an SEO visibility score (CTR).

Methods for Increasing Search Visibility

  • To improve the overall search visibility of a website, publish more content.
  • Improve the on-page SEO of pages with low rankings.
  • To increase CTR, make title tags more compelling to click.
  • Improve your meta descriptions to persuade users to click on your website.
  • Increase the number of pertinent keywords in the content to improve overall search visibility.
  • Make the top of the page featured snippets ready.
  • To claim SiteLinks under your website listing in Google Search, add a clickable table of contents.
  • Add structured data markup for improved visibility in organic search.
  • Choose SEO long-tail keywords.
  • Improve outdated content’s SEO visibility by updating it.
  • To improve off-page SEO signals for the ranking algorithms, increase the number of organic links.


We hope you found this article on search visibility and SEO visibility to be interesting.

As you now know, organic search visibility refers to the overall visibility a website receives in the organic search results based on the number of impressions, the typical volume of traffic, and the positions at which a given set of keywords are ranked in the SERPs. The estimated percentage of clicks a website receives from organic search results for all monitored keywords is known as SEO visibility.