[vc_row full_width=”stretch_row_content_no_spaces”][vc_column][vc_single_image image=”7960″ img_size=”full” css_animation=”fadeIn”][/vc_column][/vc_row][vc_row][vc_column][stm_spacing lg_spacing=”50″ md_spacing=”30″ sm_spacing=”20″ xs_spacing=”10″][vc_column_text]The Business Elevator Pitch in Marketing

Elevator pitch is also termed an elevator speech. The concept of an elevator pitch is to offer a quick explanation of the value proposition for something or anything that one is trying to impact any other person’s opinion.
Rhomeson has also implemented it in the business.

Rhomeson keeps an eye on where the elevator pitch can be put into practice. When it comes to the elevator pitch, its role in a company is to persuade investors, while in a product, its function is to influence any purchase, whereas, in a project, its motive is to get a budget. Elevator pitch also plays a role in terms of people getting the job.[/vc_column_text][stm_spacing lg_spacing=”15″ md_spacing=”15″ sm_spacing=”15″ xs_spacing=”15″][vc_custom_heading text=”A key component of an elevator pitch” font_container=”tag:h4|text_align:left|color:%23765ad7″ use_theme_fonts=”yes”][stm_spacing lg_spacing=”50″ md_spacing=”30″ sm_spacing=”20″ xs_spacing=”10″][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]

  • The very key component of the elevator pitch is the collection of information that can change a certain opinion or even elicit any action. These are all done by keeping in mind that one doesn’t lose much of the attention. The key component to an effective elevator pitch is a forceful value proposition, and Rhomeson understands this. The elevator’s role can become very particular when the marketer understands that the time it has with another person is very limited.

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  • The root of the term is directly associated with the idea where an individual may run into an unexpected key decision-maker in an elevator. Therefore, to be prepared for such a situation, one must have a prepared statement that can be used in that few seconds that the person has with the decision-maker. Thus, Rhomeson makes sure that it implements the same.

[/vc_column_text][/vc_column_inner][/vc_row_inner][stm_spacing lg_spacing=”50″ md_spacing=”30″ sm_spacing=”20″ xs_spacing=”10″][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1631880648383{background-image: url(https://rhomeson.com/wp-content/uploads/2021/08/It-all-starts-with-an-stunning-website-6.jpg?id=7858) !important;}”][vc_column width=”1/2″][stm_spacing lg_spacing=”50″ md_spacing=”30″ sm_spacing=”20″ xs_spacing=”10″][vc_custom_heading text=”Famous examples of Elevator pitch” font_container=”tag:h4|text_align:left|color:%239380d6″ use_theme_fonts=”yes”][vc_column_text]Rhomeson has gladly extracted valuable lessons from many examples of an elevator pitch. One of the famous examples of an elevator pitch is where Steve jobs offered a very stunning elevator pitch to John Sculley in the year 1983 where he said ‘Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world.’

At that particular time, Sculley was acting as a president to the Pepsi Company while Jobs was setting off to make something game-changing with Apple. But for Apple, Jobs was in search of a CEO to primarily give all his attention in generating potential new products for the emerging company. As for Sculley, he was not so very much convinced by Apple’s then culture, which is why he respectfully reject Job’s offer until and unless Jobs came up with his popular elevator pitch. James Edge said, ‘That abrupt but direct question says everything about how Apple tackles innovation and its products- and it led to Scully joining Apple.’

The general manager and Executive editor of Eco watch, March Lewis, also said, ‘the pitch is brilliant because of its simplicity and unorthodox nature. Instead of following the traditional elevator pitch model, this one went straight to Sculley’s heart. The question hit him so hard that he eventually changed his mind and joined what would become one of the most impactful and profitable companies in the history of the world.’[/vc_column_text][stm_spacing lg_spacing=”0″ md_spacing=”0″ sm_spacing=”0″ xs_spacing=”30″][/vc_column][vc_column width=”1/2″][stm_spacing lg_spacing=”100″ md_spacing=”30″ sm_spacing=”20″ xs_spacing=”10″][stm_spacing lg_spacing=”100″ md_spacing=”30″ sm_spacing=”20″ xs_spacing=”10″][stm_spacing lg_spacing=”50″ md_spacing=”30″ sm_spacing=”20″ xs_spacing=”10″][vc_single_image image=”7959″ img_size=”medium” alignment=”center” css_animation=”fadeInRight”][/vc_column][/vc_row]