[vc_row][vc_column][stm_spacing lg_spacing=”30″ md_spacing=”30″ sm_spacing=”30″ xs_spacing=”30″][vc_custom_heading text=”PPC & It’s role in Marketing” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes”][stm_spacing lg_spacing=”30″ md_spacing=”30″ sm_spacing=”30″ xs_spacing=”30″][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_video link=”https:/www.youtube.com/embed/04DRXybgLvA” image=”6357″ img_size=”552×350″][stm_spacing lg_spacing=”0″ md_spacing=”0″ sm_spacing=”0″ xs_spacing=”30″][/vc_column][vc_column width=”1/2″][vc_column_text]PPC is the short form for pay per click and is a term that is often used in the marketing or even advertising business so that it can be easy to explain the digital ads for which the company has to pay to the website where the ads are displayed for each time whenever a customer clicks on the ads.
Rhomeson hence makes sure that it implements the PPC in its business.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][stm_spacing lg_spacing=”70″ md_spacing=”70″ sm_spacing=”60″ xs_spacing=”50″][vc_custom_heading stripe_pos=”hide” text=”The concept of impression-based advertising and performance advertising” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes” el_class=”remove_padding”][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text]In older times, advertising was sold purely based on the number of people that exactly see the ad, which is also known as exposure, impression, or even reaches. The cost hence is calculated in the form of cost per thousand, which is then abbreviated in the form of CPM where ‘m’ typically stands for a mile, that in Latin is ‘one thousand.’

But with the gradual hype of advertising on the internet has created some sense of impact on performance-based advertising. Although marketers are liable to buy ads purely based on their reach, tons of marketers opt for buying ads based upon an action such as a click[/vc_column_text][stm_spacing lg_spacing=”0″ md_spacing=”0″ sm_spacing=”0″ xs_spacing=”30″][/vc_column][vc_column width=”1/2″][vc_single_image image=”6365″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”The Mechanism of selling PPC” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes”][vc_column_text]PPC is purely sold on a cost-per-click basis, where the PPC ads are particularly aimed at certain keywords. Here the potential advertisers figure out CPC by bidding on those keywords, which can greatly vary on the keyword and the industry. This is why Rhomeson makes sure that it exercises the mechanism of selling PPC by keeping an eye on all aspects.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”The Battle between PPC and SEO” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes”][vc_column_text]For every marketer and even for Rhomeson, it is essential to understand the difference between PPC and SEO. Since many PPC ads are often displayed on the search engine results page, it is obvious that PPC is related to search engine marketing.

SEO is known as the practice of generating something worthy of value on a website to place it high in the search engine results as when they are placed high on the search engine results page; it is likely to enjoy more visits from the people who have searched any information from that particular topic.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”Optimization of PPC Marketing” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes”][vc_column_text]It is essential to make use of the right part of the funnel when optimizing PPC advertising. In a way, it is meant that the marketer’s sole goal should not be to obtain more and more clicks. Along with focusing on getting the clicks from ideal customers, it should be made sure that the ad is clear enough to contain all the information.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”Conducting Tests and Optimizing the PPC ads” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes”][vc_column_text]To get the right results, the marketers and Rhomeson need to go beyond the clicks and measure more of the conversions. Split testing can be performed to analyze which messages will perform the best. It is obvious that PPC advertising greatly helps in getting a big sample size as most of the PPC ad networks bear the capacity of showing the ad to a mass number of potential customers. Thus, Rhomeson makes sure that it conducts as well as optimizes the PPC ads respectively.[/vc_column_text][/vc_column][/vc_row]