[vc_row][vc_column][stm_spacing lg_spacing=”30″ md_spacing=”30″ sm_spacing=”30″ xs_spacing=”30″][vc_custom_heading stripe_pos=”hide” source=”post_title” font_container=”tag:h3|text_align:left|color:%23765ad7″ use_theme_fonts=”yes” subtitle=”In inbound marketing, both Micro-Yes and Micro-Moments are vital aspects. Micro-moments consist of content and social media, whereas Micro-Yes is the consumers’ engagement with your content.”][stm_spacing lg_spacing=”30″ md_spacing=”20″ sm_spacing=”10″ xs_spacing=”10″][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”7962″ img_size=”full” css_animation=”fadeInUp”][vc_custom_heading text=”Micro-Moments” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes” el_class=”remove_padding”][vc_column_text]These moments occur when customers subconsciously turn towards our devices, probably our smartphones, to see something or learn something or just for casual viewing. Customers don’t like wasting time standing or sitting and doing nothing. Instead, customers do nothing while being on our phones, but most of the time, we want to know something in those moments.

From a marketing viewpoint, micro-moments are an absolute game-changer. Generally, people aren’t looking for a brand but a company, product, or service that completes a requirement. This alteration in people’s intention makes micro-moment marketing more significant than before. Rhomeson makes sure to offer positive marketing to change the behavior.

Three main reasons behind why micro-moment marketing matters :[/vc_column_text][vc_column_text]

  • It attracts attention at the right time as people have short attention spans, making it tricky for the intended customer. While they need to reach the target market at the right time, but also call for creating a point that’s to-the-point and simple for consumers to value.
  • Creates awareness about the brand for all types of companies. Whether see it from a customer’s or brand’s point of view, there are many options accessible to customers in every business. It does not matter how big or small your business or are a recognized company; you’re contending with businesses for market share.
  • It delivers a competitive advantage for the smarter ones. If businesses put their money into micro-moment marketing, they can anticipate success.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”7963″ img_size=”full” css_animation=”fadeInUp”][vc_custom_heading text=”Micro-Yes” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes” el_class=”remove_padding”][vc_column_text]Micro-Yes is a way of agreeing without using any words, like agreeing to someone by nodding or by giving him thumbs up or okay sign. The inbound marketers need to verify what conversion objective serves the intended consumer. And then figure out the micro-yes(s) that will get those consumers to those objectives.

Sometimes, a micro-moment happens an instant before the macro-yes that is the concluding conversion objective that they are trying to achieve.

  • Figure out the consumers’ micro-yes passage

As the consumers’ micro-yes expedition might consist of numerous micro-moments, it also consists of many larger moments. Rhomeson can easily determine the expedition of micro-yes(s) the consumer requests to take before building that last macro-yes. There will possibly be an unusual journey for diverse consumer types.

  • Inbound marketing optimized for the micro-yes

All these moments are micro-yes(s). And for all of them, the apparent value must compensate the apparent cost to get that micro-yes. It means every element of your inbound campaigns, from a single Facebook post to an hour-long online interview, must have a valuable suggestion. Most of the time, inbound marketers think that generating content and making it free is good enough.

However, there are still many expenses. It costs 60 minutes of one’s time to see a free-of-cost webinar. Not to forget the nervousness of what is on another side of the click. It could be better for them or not could be decided only after watching it.[/vc_column_text][stm_spacing lg_spacing=”30″ md_spacing=”30″ sm_spacing=”30″ xs_spacing=”30″][/vc_column][/vc_row][vc_row full_width=”stretch_row” el_class=”third_bg_color” css=”.vc_custom_1451889219674{margin-bottom: -60px !important;}”][vc_column][vc_cta h2=”Looking for a First-Class Business Plan Consultant?” h2_font_container=”font_size:20px|color:%23000000|line_height:24px” h2_use_theme_fonts=”yes” shape=”square” style=”flat” add_button=”right” btn_title=”get a quote” btn_style=”flat” btn_color=”theme_style_2″ btn_align=”right” btn_i_align=”right” btn_i_icon_fontawesome=”fa fa-chevron-right” particles=”yes” use_custom_fonts_h2=”true” btn_button_block=”true” btn_add_icon=”true” el_class=”third_bg_color” css=”.vc_custom_1495693156599{margin-bottom: 0px !important;}”][/vc_cta][/vc_column][/vc_row]