[vc_row full_width=”stretch_row_content_no_spaces”][vc_column][vc_single_image image=”7918″ img_size=”full” alignment=”center” css_animation=”fadeInDown”][/vc_column][/vc_row][vc_row][vc_column][stm_spacing lg_spacing=”15″ md_spacing=”15″ sm_spacing=”15″ xs_spacing=”15″][vc_custom_heading source=”post_title” font_container=”tag:h3|text_align:left|color:%23765ad7″ use_theme_fonts=”yes”][vc_column_text]The most powerful tool in any marketer’s workshop is content marketing. If used well, it can turn non-buying personnel who casually drop by your website can become your potential buyer. To do that, you need to make sure that the content you are creating is reaching the right people at the right time. Stephen Bruner, the marketing manager of Vertical Markets, Precor, had to face this challenge when his team at Vertical Markets thought to grow Precor’s development strategy. Rhomeson is fully equipped to handle such cases.[/vc_column_text][stm_spacing lg_spacing=”15″ md_spacing=”15″ sm_spacing=”15″ xs_spacing=”15″][vc_row_inner][vc_column_inner][vc_column_text]Precor manufacturers’ fitness types of equipment that get global attention. It is also known to be the second-largest manufacturer of industrial products in the United States of America. Amer Sports, a Finland-based multi-million-dollar business, is its owner.
He was present at Marketing Sherpa Email Summit 2015, and there he shared his and his team’s ideas of lead nurture cycle with consumer relationship management, issued a marketing effort of automation by using better marketing strategy for content for the right people.
His strategy was broken down into four parts which they used for Precor:
- They began with the buyer’s manual and infographics
- Somewhere in the middle, they researched it on how to do it
- They asked their employees how do they felt about this idea
- And in the end, they got their reviews from their original consumers
The customer’s interest in the product is crucial, and if it is not presented well, it won’t sell well. Most people are misguided by the information and think it isn’t made for them, even if it’s perfect for their use. Having direct conversations with people in sales or marketing will make the consumer realize the potential benefits from using these products, hence increasing the sales of the company.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1630478569800{margin-bottom: -60px !important;}”][vc_column][vc_row_inner][vc_column_inner][vc_column_text]
By using this strategy and consequently adding a similar strategy will give you impressive results. Increased conversations helped in increasing the sales by higher margins. The team’s results were pretty good. They saw 74 percent increases in leads due to integrating approaches of the behavior of the consumer. They also got the amount of engagement thrice that they had in the last year. Also, there was a 67 percent bump in the MQL to SQL transition speed. We at Rhomeson also use the same strategy to offer high results to our customers.
At Rhomeson, our highly skilled team works hard to analyze, using the data they had to understand at what time they will probably reorder the products they were using already so that they will repeat the same process over and over again with all their loyal and old customers. They knew about installing days, which help them be prepared with manpower and the product that the customer needed.
Every company these days is implementing different sales ideas for increasing the amounts of profit gained by them. Keeping the customers first had helped them gain more sales than they should, and they will keep doing that and reap its benefits by keeping the consumers happy. In the world of cut-throat competition, keeping the customer first and gaining more sales, more money is one tough job to maintain.[/vc_column_text][/vc_column_inner][/vc_row_inner][stm_spacing lg_spacing=”60″ md_spacing=”60″ sm_spacing=”50″ xs_spacing=”40″][stm_image_carousel img_size=”260×150″ items=”4″ items_small_desktop=”3″ items_tablet=”2″ images=”6368,6365,1894,1675,1895″][stm_spacing lg_spacing=”90″ md_spacing=”80″ sm_spacing=”70″ xs_spacing=”60″][/vc_column][/vc_row]