[vc_row full_width=”stretch_row_content_no_spaces”][vc_column][vc_single_image image=”8059″ img_size=”full” css_animation=”fadeIn”][stm_spacing lg_spacing=”30″ md_spacing=”30″ sm_spacing=”20″ xs_spacing=”10″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Increased Banner Clickthrough


It’s thrilling to focus on massive tests when it comes to testing, and being too concerned about large-scale improvements can prevent marketers from identifying smaller opportunities to test. Minor changes to advertisements, copy, or smaller webpage features can often result in insignificant increases.

 

The banner Ad Experiment

The small and medium business (SMB) segment of VMware was the subject of this test. Rhomeson saw an opportunity to try the banner ad in the VMware SMB sites’ hero spot. This hero banner’s control included a call-to-action that sent the customer to a PDF. The team decided to try guiding visitors to the company’s major products for SMB users.

“When Rhomeson first arrived at VMware, I saw that the SMB page could use some work.” “We’re simply trying to lead clients to the correct product, whether they’re in healthcare or finance, but simply assisting them to locate which items in the SMB suite are ideal for them” on the SMB sites. The team intended to boost the number of people that clicked “Try,” “Buy,” and “Engage” on these marketed SMB items. They used two variations with a 33/33/33 split in an A/B split test.[/vc_column_text][vc_single_image image=”8056″ img_size=”full” css_animation=”fadeInDown”][vc_column_text]Variant B promoted VMware’s vSphere Essentials kit, which comprises an “affordably priced industry-leading virtual network for small enterprises,” according to VMware’s description.  Realize Log Insight solution, which would be our our-time log management solution for VMware environments, was promoted by Variant C.

Results

At Rhomeson, our team witnessed a 956 percent growth in a click- Variant Band, a 330 percent increase for Variant Casa result of this test.

[/vc_column_text][vc_single_image image=”8057″ img_size=”full” css_animation=”fadeInDown”][vc_column_text]Our boss was shocked that we had such a huge lift. “We had written the exact figures — 956 percent—in my email, Rhomeson continued by urging all marketers to improve their website for quick wins and low-hanging fruit chances.[/vc_column_text][/vc_column][/vc_row]