[vc_row][vc_column][vc_custom_heading source=”post_title” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes”][vc_column_text]It has been observed that a minor modification in the text leads to an overall increase in the lead capture. Even a simple direct mail campaign can make a significant impact on lead generation.

One of the readers of a famous Marketing Experiments journal, Arkadi, laid out a plan to point out how websites usually attract customers. This huge traffic is possible even without running offline campaigns such as ads or even televisions.

This is where the direct mail campaign comes to play, and Arkadi has admitted that he run a direct mail campaign. Rhomeson has carefully familiarized with Arkadi’s treatment and advice and has made sure that every step it conducts follows the process that Arkadi has coined.

Arkadi’s treatment

As obvious as it may seem, whenever any organization, for example, Rhomeson, starts a home page, the first thing that it would observe on that page is the optimization style besides mentally conducting a comparison between everything that it has seen in the comprehensive record of several recommendations as well as priorities to focus on. But this was not in the case of Arkadi; instead, he began showing a breakdown where he said that he usually runs direct mail campaigns.

Arkadi then went on respectfully laying out a treatment on which he has some hypothesis of his own related to his home page. Furthermore, the belief in a simple test was what exactly would be the effect of his homepage’s headline of the direct mail copy will create on the website’s lead generation both in terms of calls and web form submission.

Thus, when he put out his hypothesis to test, he observed an acceptable amount of increase in the qualified calls and the web form submissions. Rhomeson has considered this very treatment of Arkadi and has made some serious modifications at conducting the processes. The proposal of Arkadi of running direct mail campaign has also been very fruitful for Rhomeson upcoming processes.

Arkadi’s advice

Arkadi expresses that instead of worrying about the channel-to-website continuity or even discovering the effect of connecting the offline and online, the main motive of Arkadi was the grasp the concept as to what extent is the power of the process that led them to the respective conclusion.

The winning treatment that was resulted in this normal yet powerful process that led this:-

To this:

Produced the following result

To this, Arkadi coined the advice that before assessing for any modifications, one should instead asses for customer motivations. He laid out the idea that the organization should invest the time to find out what they are looking for and why they are looking for that particular aspect. This should then be followed by establishing a connection with what the organization already possesses.

Thus, Rhomeson makes sure that the above-proposed advice of Arkadi has been followed so that everything is planned out and there is no further confusion in coming times whatsoever.[/vc_column_text][/vc_column][/vc_row]