Optimize Your Landing Pages for More Conversions
Landing Page Matters the Most!
According to Larry Kim at Wordstream, the average landing page conversion rate is 2.35%, while the top 25% convert at 5.31% or higher.
Landing Page Optimization
A landing page is a standalone web page created for a specific marketing campaign. Simply put, it’s where your visitors land after they click on a ‘link’ promoting your product or service.
As Nick Swekosky, CEO of Market Metrics, aptly says, “Landing pages are a stage in addressing a visitor’s intent and facilitating some type of business outcome.”
A landing page has only one purpose – to persuade visitors to take a specific action and convert them into leads.
According to Larry Kim at Wordstream, the average landing page conversion rate is 2.35%, while the top 25% convert at 5.31% or higher. The top 10% are pages with conversion rates of 11.45% or higher. And that’s what you need to aim for.
A high-converting landing page is one that instantly compels visitors to click the CTA button and become leads. And multiple landing pages targeted to different audiences and ad campaigns can substantially increase your conversions. According to a study, companies that increase their landing pages from 10 to 15 see a 55% increase in leads.
Benefits of Effective Landing Pages
There are a few benefits of effective landing pages beyond increased conversions.
Getting SEO Ranking
Landing pages are crafted to target a specific set of search terms. They’re also promoted using Google Adwords, and other paid boosting methods. These move the landing page up in ranking and get your product, promotion, or sale in front of people searching for similar topics.
Promoting an Upcoming Product or Sale
A landing page focuses on one promotion, product or sale. It lives outside your site’s taxonomy and exists solely to get one message across. This is good in a few ways: It moves one specific sale or marketing goal to the foreground for higher conversion. It allows you to isolate and track the success of a particular product, goal or set of keywords.
Make the Buying/Subscribing Process
A high converting landing page acts simply as a portal to move visitors down the funnel more efficiently. Rather than people stumbling upon your CTA somewhere in your right rail or on your homepage, they find it right away on the landing page and move on to subscribe, sign up, buy or join.
Boost your Credibility
Users typically appreciate clear, simple messaging that explains the value of what you’re offering. A well-planned landing page shows your customers that you have their best interests in mind. They’re also places where you can insert testimonials about your product or service, an element of social proof. Social proof has been shown to increase conversions.
Landing Page Testing
Landing page Testing Landing page A/B testing is essential if you want conversions. It’s the only way to know whether your current landing page is the best you can do. Too many businesses create landing pages and forget about them. They make assumptions about what will trigger the audience’s response. And too often, they’re wrong. Conducting landing page A/B testing lets you see what landing page version results in more clicks, better conversions, and a reduced bounce rate. Plus, you can continue refining your landing pages throughout multiple tests. That might sound like a lot of work, but it’s critical for conversions. It would help if every piece of your landing page puzzle fit together, and you want those elements to work together to produce more leads. Nobody wants to get crushed by the competition. That’s why testing your landing pages is essential. We live in a very competitive landscape when it comes to commerce. Everyone has competition, no matter how unique their products and services are, and testing your landing pages gives you a competitive edge. Start by creating the first version of your landing page. Tweak one element, such as your headline or CTA, to create a variation, then pit them against one another. Some tests might reveal dramatic differences, while others might turn out to convert more or less the same. However, you’ll have complex data to back up your decisions. Start testing your landing pages today, so you don’t lose conversions tomorrow. We ensure that we offer high-quality landing page testing services:
CTAs or Calls-to-actions:
Under this service, we make sure that the organization offers some CTAs or calls-to-actions in a paid or a free trial, free download, or even a certain percentage of the product. We ensure that we have opted for the right CTA that will be productive for the brand and yield a definite result.
By this service, we mean that a relevant and attractive headline is given to the product or the service. While generating headlines, we make sure that the headline is brand new, trendy, and preferably straight to the point. We try our best to get our hands on different styles and select the best one.
Another service we offer is imagery type, where the target audience is analyzed, and definite imagery is generated. For instance, if the audience demographic belongs to an old category, then we will test images of older people and will analyze whether or not they are receiving positive feedback. This test can be performed and vice versa.
Conducting the landing page testing occasionally will help the organization give an edge to competition over any other industry in the market. Another matter of fact is that, after the landing page testing, there will be enough data that will act as a backup decision that will be helpful after results have been announced.
Landing Page Optimization
The fact that website development has encountered some drastic changes is unavoidable. It is not an unknown fact that the website’s performance resides on a sole user experience metric. A landing page is the critical point of several online advertising campuses. A designed landing page will help in generating more and more leads. We are sure that we can help our customers to enhance landing page optimisation as we have access to modern methodologies and technologies.
Services offered under landing page optimisation
Detecting the problem:
One of the prior services we offer is detecting the potential problem. This problem is about why the landing page is not converting. Under this service, we begin pinpointing the possible issues.
Analyzing the numerous variables:
After conducting the analysis, we make sure that we have examined the user data. Here the element that is guessed to cause the significant impact on the conversion rate is analysed first, followed up with other factors.
Narrowing down the elements:
After getting familiar with the preference, we choose the features to conduct the A/B test. Then we generate a kind of hypothesis by analyzing what the users will prefer.
Running the A/B test:
Under this service, we conduct the A/B test to compare the current versions with the latest elements with the original landing page. After this, we analyze which factors will cause a positive impact on the present and future customers.
Analyzing the obtained data:
Thus, Analyzing is done last after the analysis process is completed; we look at the results and offer the brand the same. If the results are unappealing to the brand, we try to repeat the process.
In a way, the whole point is to keep the users hooked to the website. Special attention is paid to user insights. The collateral point that should be strictly kept in mind is analyzing the user’s understanding when they scroll through the website, as this will then help design the user experience.