Improve H1 tag for better Google Ranking

How to Improve H1 Tag

H1 and other header tags are crucial for both your users and your SEO. Furthermore, you must correctly optimise your <h1> tags if you’re serious about growing your website’s traffic.

As you’ll see below, H1 tags are a crucial SEO component that can influence how high your pages rank for target keywords in the Google search engine. They also help make content on a webpage better organised and easier to read.

So that you can maximise the value of your <h1>, we’ve compiled a list of H1 best practices that you can adhere to for flawless on-page optimization.

In HTML, the H1 tag is a recognised element. It is designated as a <h1> in HTML code. On a webpage, the HTML tag is typically the first header tag to be seen. The H1 tag, which designates the most significant heading in HTML, is frequently displayed in large letters.

The first heading on a webpage is designated using the HTML H1 tag. The tag is used to present the page’s main topic in proper HTML heading markup. An <h2> will be a subsection of an <h1> in a proper hierarchical heading layout.

Improve H1 Tags for Better Google Ranking: Best Practices

Fill out the H1 tag with keywords

The H1 tag is one of the top 3 SEO ranking factors for on-page optimization, according to industry experts. The URL and page title also referred to as meta titles, are the other two components.

  • Put your primary keyword in the H1 tag of your HTML document to maximise its SEO benefits. Additionally, it can help you if you include supplementary keywords or even a long-tail variation of the primary keyword in the <h1> tag.
  • Put your primary keyword as close to the H1 tag’s start as you can. The more SEO weight a keyword receives, the closer it is to the <h1> HTML element’s beginning. Moreover, avoid using the same keywords more than once.
  • Additionally, never forget that your H1 tag must be readable for the user; avoid stuffing this HTML element with as many keywords as you can. You can naturally include keywords without compromising the user experience if you write for your readers first and then make adjustments to optimise for Google.

Use the H1 to fulfil user intent

Search engines like Google are increasingly concentrating on determining the users’ intentions and providing search results that meet those intentions.

Furthermore, just because a web page’s H1 tag contains a particular keyword doesn’t guarantee that the content will satisfy the user’s needs.

According to Searchmetrics, you should always be posing questions when writing content, such as:

  • When a user opens my article, what does he or she want?
  • What’s their purpose?

And your H1 tag ought to fulfil that need.

  • In essence, the <h1> tag should provide the visitor with the information they were seeking. 
  • The words in the H1 determine whether a user is on the correct page after they click on a promising result they found in the SERPs. So make it a habit to align your H1 tag with user intent.
  • Making your meta title tag and H1 tag the same is an easy way to accomplish this. The user won’t be confused as a result. Additionally, this SEO tactic can lessen the likelihood that Google’s algorithm will change your meta descriptions when it detects a mismatch between user intent and your content.

Limit the H1 to 20–70 characters.

The best H1 SEO practice is to keep it between 20 and 70 characters, even though there is no technical limit to the length of an H1 header tag—you can make it as long or as short as you want.

  • Inadequate H1 length wastes valuable SEO space. Additionally, if the H1 is too long, the tag’s effectiveness is diminished.
  • The< h1> tag is a good place to include secondary keywords, as we mentioned in the first H1 SEO tip. Because you can use this heading to optimise for additional keywords you want the page to rank for, it’s always better to make the H1 longer than shorter.

Use a single H1 tag.

You might believe that using more than one H1 tag on the page would be a good idea given how powerful it is for SEO optimization.

If one H1 is good, wouldn’t ten be even better?

That is not the case.

Even though John Mueller from Google reportedly stated there is no issue with using multiple H1s on a page, it’s still a bad SEO practice. That’s because having multiple H1 tags can weaken the SEO impact of just one H1 element.

Therefore, if you want the strongest SEO ranking power, your web pages should only have one H1 tag that is properly optimised.

Highlight Your H1 Tag

The H1 tag should be the most glaring visual element on the page because it is used to present the page’s main topic in proper HTML heading markup.

Consequently, the following are the best practices for styling your H1:

  • It ought to be large (font-size of 30px or larger)
  • It ought to be bold (font weight of 700 to 900)
  • It ought to be apparent (placed at the top of the content)

You can enhance the user experience for your web pages while also maximising the ranking power of on-page search engine optimization by incorporating good web design practices and SEO with your H1s.


We sincerely hope that you have enjoyed reading this comprehensive guide to the best SEO H1 tags.

As you now know, there are several strategies every website ought to adhere to. The <h1> HTML element should contain your keywords, meet user intent, be between 20 and 70 characters long, only be used once per page, and make the tag stand out for the user.

Following these H1 SEO best practices will help search engines like Google better understand the subject matter of your content, which could improve keyword rankings.