How to Track Keywords In Google Analytics (Universal)

Create an account with Google Search Console.

Making a Google Search Console account is the first step in tracking terms in a Google Analytics Universal account (or UA).

To set up your new website for tracking, go to search.google.com/search-console/ and complete the steps listed below:

  • Go to Google Search Console and sign in.
  • To access the drop-down menu, click “Search Property” in the dashboard’s upper left corner.
  • Choose “Add Property.”
  • Two options will be shown in a pop-up window. Enter the URL of your website after choosing the simplest option, “URL prefix.”
  • Next, select “Continue” from the menu.
  • Select a technique to confirm that your URL belongs to you. The simplest choice is to submit an HTML file.
  • Then select “Verify” from the menu.
  • After you finish the previous step, Google Analytics will need a few minutes to finish the ownership verification procedure before showing you an approved message.
  • To display your website on the Google Search Console dashboard home page, click “Go to Property” one last time.

Here are some illustrations of the above procedure in action

Integrate Google Analytics with Google Search Console

You must link your website to your Google Analytics account when Google Search Console has verified it. Once these two Google properties are linked, Google Analytics will allow you to track keywords. You may view your SEO keywords by connecting the dots in Step 3.

  1. Create an account with Google Analytics

The procedure for integrating your Google Search Console data with GA4 and Google Universal will be demonstrated in this stage. We’ll go over the detailed instructions first, and then we’ll show you pictures of each step in action.

Linking a Google Universal Analytics account:

  • Visit analytics.google.com to access your Analytics account.
  • Make sure the property (website) you set up in Google Search Console in step 1 is selected in Google Universal Analytics as the correct property.
  • Then select “Admin” from the list of options on the left side of the Google Analytics dashboard.
  • The second column in the Admin settings screen will be labelled “Property”. Select the “All Products” tab from this column’s drop-down menu.
  • Scroll down to the “Search Console” area on the next screen, and then click the “Link Search Console” button.
  • then select “Add.”
  • To connect with Google Search Console, choose the relevant website’s URL next. The URL that was created in step 1 will be this one.
  • Click “OK” to successfully link your Google Search Console and Google Analytics accounts after selecting the appropriate website address.
  • Now, keep in mind that Google Search Console may need a few days to compile and report all of the collected keyword information for your website. So, if after completing the following steps of this instruction, you are still not seeing any tracking information, please be patient.

These pictures demonstrate how a Google Analytics account is linked.

Access the Keywords Acquisition Tab.

You may check your list of keywords in Google Analytics once your Search Console and Google Analytics accounts are linked and data for your website has been retrieved.

To access that section of the SEO report, you must first click on the “Acquisition” option on the dashboard’s left side.

Select Search Console

Click on the “Search Console” sub-section to open this area after the “Acquisition” part has been opened in order to move one step closer to checking the actual keyword rankings for your website.

Check the Keyword Data in the Queries Report.

  • To access this portion of the Google Analytics dashboard, click the “Queries” tab next.
  • The whole list of terms that Google Search Console is monitoring and showing in your Google Analytics account may be seen here.
  • The first column, “Search Query,” lists the precise terms that your website is ranking for and bringing visitors from.
  • To see how the different keywords are performing according to the tracked metrics, click on the column table headers for “Clicks,” “Impressions,” “CTR,” and “Average Search Position.”
  • Additionally, you may check keywords in Google Analytics for a particular landing page. To view a complete list of your website URLs, simply select the “Landing Pages” tab from the “Search Console” portion of the left-side menu.
  • Then, click on the specific URL to view the search terms that Google is ranking the page for.

Modify the Tracking Date to See Keywords Change Over Time

Checking how effectively your keywords are tracking over time is the last stage in the keyword monitoring process in Google Analytics.

  • To view a custom time period, you can change the reporting date in Google Analytics, or you can select one of the default options for the date range, which are “Today,” “Yesterday,” “Last Week,” “Last Month,” “Last 7 Days,” or “Last 30 Days.”
  • Also available are comparisons between a given date range and “Previous Period,” “Previous Year,” and “Custom” periods of time.