Reviving Transit Journeys: Transforming Qatar's Taxi Booking Experience

About the Company:

They’re a big vacation home rental company mostly in Texas, USA. They have different types of homes listed for different places with special things about each.

Business Overview:

They are a taxi booking service operating in Qatar, offering various cars and limos for different needs and occasions.

Market Competitors:

In this industry, rivals like Uber and Careem are popular with strong online platforms.

Project Goal:

Our primary focus was on revitalizing their social media presence as their Facebook page was inactive. We aimed to reconnect customers with the brand through engaging social media interactions.

Strategy:

  1. Revamping Social Media Profiles
  2. Maximizing Brand Visibility
  3. Launching Social Media Campaigns
  4. Consistently creating exclusive, balanced content.

Results:

Following a 6-month Social Media Marketing (SMM) strategy, the client observed the following outcomes in their organic campaign:

Before:

After:

Learnings:

Utilizing Facebook to regain brand identity was a wise move. Having an active presence on a social platform and engaging visitors significantly expanded the brand’s reach.

Day

Instagram

Facebook

Story

LinkedIn

TikTok

Pinterest

Monday

1

1

1

1

Tuesday

3

1

2

1

1

Wednesday

3

1

1

1

Thrusday

3

1

2

1

Friday

3

1

1

1

1

1


Weekly posts (Instagram) – 15
Weekly Reels – 2
Weekly Tiktok – 2
Weekly LinkedIn – 2
Weekly Story (Insta + Facebook) – 10
Festival posting is complimentary regardless of days.

*The day of posting reel or Tiktok video may change according to availability of videos.
*There may be more stories posting than scheduled(10) as per the demand and result of story’s views/engagement.

The report for last month will be shared by the 7th day of month.

Project Details

  • Clients: Robert C. Saavedra
  • Project: IT Consulting
  • Service: Digital Solutions
  • Category: SMM
  • Date: 10 Feb 2022
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